DY_POTENTIALS

INTRODUCTION:
The Desire to Grow...

Growth is a fundamental desire of all human beings. No matter what kinds of goals you have or what you strive for, whatever you want to see in your life that’s not there now is about growth. Growth is at the root of everything that gives us a feeling of accomplishment, satisfaction, meaning, and progress.
Yet sometimes people do stop growing. We all have images we can call to mind. The movies and literature are full of them, as is real life. Take, for example, the character of Uncle Rico in the film Napoleon Dynamite , who constantly replays a moment of lost opportunity from his high school days; or Norma Desmond, the reclusive and mostly forgotten former movie star in
Sunset Boulevard. More commonly, you may be familiar with the retiree who’s driving his wife crazy because he suddenly doesn’t know what to do with himself; the addict whose life has become solely focused on whatever it takes to find the next fix; the man who is still treating women the same way he did 40 years ago and doesn’t understand why they don’t respond the same way; the person whose life consists of clocking in and out day after day at a dead-end job, going home, sleeping, and then doing it all over again.
There are examples all around us of people who for some reason have stopped growing, either temporarily or indefinitely. If you’ve picked up this book, chances are you don’t want to be one of them. Maybe you’re feeling a bit stuck. Maybe you’re in the midst of a particularly challenging growth period and you’re looking for insight, encouragement, or direction; or maybe you just want all the resources you can get on your side as you pursue your own growth path. Most of us struggle with issues related to growth at various points in our lives. The entrepreneurs with whom we work at The Strategic Coach are some of the most successful and internally motivated people on the planet, and yet they face just as many challenges in their growth as anyone else does.
The ten laws in this book are like mirrors you can use to reflect your behavior, to see if it’s supporting or undermining your continued growth. Use them as you would a hallway mirror on your way out the door—do a quick check to make sure everything looks good, adjust if necessary, and then carry on. Or take a longer, more studied look to reveal areas that might take more work to transform. The laws are useful for this purpose because it’s often hard to tell whether you’re on the right path just by how you feel.
Rosabeth Moss Kanter has wisely observed that “everything looks like a failure in the middle.” Sometimes growing pains can feel like failure—and sometimes failure is a part of growth. Successful entrepreneurs know this well. Most of them fail before they succeed. Dan likes to refer to his first two bankruptcies as “market research.” That doesn’t mean they felt any less like failures at the time, but only that the lessons he took out of them were essential to building the growing multimillion-dollar company he and his life partner, Babs Smith, run today.
Checking in with the laws can help you to stay the course when growth is difficult. In many of the examples in this book, challenging or seemingly less-than-ideal situations offered people rich opportunities to grow. The laws can help you to extract the maximum value from experiences you might otherwise try to avoid or forget.
It also pays to check your behavior against the laws when things are going well. Getting what you want or achieving your goals can make you feel good, but it won’t necessarily keep you on the path to further growth. In fact, it can often lead to growth traps. Things like money, applause, rewards, comfort, and even a brilliant past can be quite seductive. If these means to growth begin to overshadow purpose, performance, contribution, confidence, and the sense of a bigger future—things that drive growth—they can quickly undermine your ability to keep growing in the future.
These laws come from our observations about what makes growth happen. If the word law makes you uncomfortable, it might help to think about the message on a tongue-in-cheek T-shirt we saw recently in the neighborhood. It had a picture of a policeman holding up his hand, accompanied by the caption, “Obey gravity! It’s the law.” Of course, natural laws operate whether you obey them or not. If you disregard gravity and jump off a rooftop, it won’t be the “gravity police” that get you. Likewise, no “growth police” are going to come after you if you don’t follow these laws. You’ll just find that you probably won’t grow as much.
You might want to think of each law as being prefaced by, “You will continue to grow if . . .” For example, you will continue to grow if you always make your future bigger than your past. That’s the way life works. You can rely on it. By understanding the laws, you can more consciously and predictably keep yourself growing, just as scientific laws help us to predict the outcomes of actions in the physical world.
Aligning your behavior with these laws gives you more control over your own future, which allows you to increase your freedom and self-determinat
ion. It also places the responsibility for your growth squarely on your own shoulders. You can choose to engage with life in this way, or not. Growth is not always easy, but the rewards are great. Life presents us with opportunities to grow almost constantly, so when you make growth a central goal, life will always appear to be full of opportunity.
As you become more growth oriented in your behavior and thinking, and you begin to experience how this impacts your life and the lives of others, it becomes increasingly clear that the rewards of this approach greatly outweigh its challenges. The desire to grow is nothing less than the love of existence—a passion for being here and a deep desire to fully explore life. When you commit to aligning your actions with the principles embedded in these ten laws, you also commit to making the most of the life you’ve been given—all of it. And, after all, what greater gift could you possibly give to yourself, or to the world, than that?
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